Ascension Spring/Summer 2012

On 03/12/2012 by udblogger


After the sandstorms of late we were beginning to think the warm, calm breezes of Spring were never going to reach Dubai. With every shop full to the brim with pops of ice cream shades and vibrant neon hues we’ve been  dying to start wearing the new spring/ summer trends and we’ve been more than excited about the prospect of introducing our brand new designer collective to the world. It’s been a brain storming frenzy down at United Designers HQ but we finally think it’s ready.

We are lucky to have so many fantastic designers all under one roof at United Designers and, each designer has a different story and inspiration behind their line but with a joint purpose in presenting you with unique, individual and fresh pieces.  This Spring/Summer 2012 we have 16 new designer collections from our regional based designers showcasing the latest trends to perfection.

Our eclectic collection of Abayas have gone further to cement our love for this national dress. With decadent trims, sequins, lace and intricate designs we’ve got something for every preference and taste. Our designers really understand the importance and pride our customers take in their traditions, and our Abayas showcase traditionalism with an individual twist.

From Abayas to tea dresses, blouses to ball gowns, our designers are apt at homing in on what women want. With some designers finding their inspiration in the 50’s, while others gather luxurious fabrics from exotic continents, you will find it easy to pick up pieces for any eventuality be that work, weekend or a wild vacation.

This season we are also proud to introduce our ‘Italian guests’, three Italian based designers who are bringing their unique European style to the Middle East. These exclusive accessory designers aim to bring you the very best in Italian style, and we know you stylish fashionistas will know exactly the right way to mix a bit of Italy into your looks.

With such a vibrant mix of eclectic styles, Dubai is one of the few places where different individual, cultural styles are seen on a daily basis. Our designers come from all walks of life and this is represented in their designs. We still find it remarkable when we see one of our customers wearing a piece in a way we never thought of before. The way people put pieces together is all different and it is what we like to call your ‘style aura’. In this way ‘Ascension 2012’ is a concept born from the representation of the expression of these bespoke style auras. We are so proud to present you with so many different looks for every occasion imaginable, now it’s just up to you to wear it your way.

Embrace your individuality, Unite in style.

Maison Rana /nawá / POCA & POCA / Meher & Riddhima / ANAYA / Homa Q Abayas / SHREKAHNTH / GAIORA / Rouge Couture / GRIN / Black Apple Designs / Le Grana / KALA / The Abaya Queen / Maryam Al Shaibani / Hessa Alfalasi / Disordine / Farenella / Pierdellarosa Atelier Milano



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  • A pioneering retail and fashion incubator concept born towards showcasing and supporting talent of UAE based fashion designers, with a primary focus of supporting young emerging fashion designers.